Workshop Outline – Franchise Site Selection & Territory Planning
Group discussion of site selection problem
How do we learn the Drivers of the business and their importance?
? Opinion and gut feeling – necessary in early development or
? Statistical Analysis
Data available for undertaking analysis
? Census data and Business count data
? Mapping and distances (Spatial measurements)
? Generators of business
? Traffic counts – Zenith Traffic
? Shopping Centre data GLAR & MAT
?What can we look up on the web?
Methods of analysis
? Gut feeling
? Low level analysis – checkchart
? High level analysis – statistical modelling – regression modelling
? Very high level analysis – extremely expensive (eg. MPSI, NeuroLocator
in international oil industry)
? Business Demographic summary
? Various mapping options incl Google earth and Layered pdf maps.
? Use for establishing territories of similar potential
? Can be for franchising or marketing areas.
? Some analysis of How Many Territories required
? Evaluate each area (postcode) using TMI
? Create “Units of Demand” for each area
? Aggregate into territories
Summary of the Day’s information
A few workshop exercises will also be done in small groups.