Peter Buckingham is the Managing Director of Spectrum Analysis Australia Pty Ltd, the leading company in assisting clients in the area of mapping, site selection, territory planning and analysis. Following 20 years in the oil industry, including 2 years in Perth, Peter has bought to Franchising far more robust processes to make better business decisions.
Why is site selection so important?
The cost to Franchisors and Franchisees of the incorrect site can be colossal.
Franchisors can suffer by reduced royalty income, missed opportunities for additional franchisees, customer complaints and market-share lost to competitors. With average start-up costs for service and retail franchises increasing every year, the importance of a robust site selection methodology is essential.
Research into causes of franchise disputes shows that up to a third of all disputes are caused by misrepresentation and site or territory issues. By applying a proper site selection methodology, Franchisors can substantially improve the prospects of their new outlets, and minimise the potential for damaging conflict.
Date: Wednesday 13th June, 2012
Time: 12pm – 5pm
Venue: Norton Rose Australia,
Level 39, Bankwest Tower,
108 St Georges Terrace,
Perth WA 6000
Cost: $150 + GST + BF pp
Aims of the workshop:
Peter will give an overview of the Site selection process, including:
Who should attend?
This seminar is essential training and reinforcement for Franchisors, Franchise Manager, System Territory Planners, Leasing Consultants, Recruitment Managers, Area Developers, Master Franchisees, Property Managers and CEO’s.
This workshop is to inspire you to use logic and information in your decisions. Many of these decisions can make or break a business – and do we give them proper consideration, or are we sometimes led like a horse to water – and forced to drink!
Contact Mark Fernandez
M: 0428 456 277