How to Franchise Your Business Seminar


As the saying goes, “there’s never been a better time” to franchise your business. With consumers right across Australia showing a desire to purchase from familiar names with reliable standards of service and quality, franchising is booming. 

Business Development Alliance Australia’s premier Franchise Consultancy is excited to present the next Franchise Your Business (FYB) seminar on Thursday 14th June 2012

We are proud to present six of Australia’s most   experienced franchising professionals as they explain:


We will also hear from one of the most successful Franchisors in Australia, Deane Priest from Retail Food Group, which owns the brands; BB’s, Donut King, Michel’s Patisserie, Esquires, Pizza Capers and Brumby’s Bakery.  Deane will walk through his journey in the franchising world – some of the highs and lows in Franchising. 

This half day seminar is designed as a ‘one stop shop’ on Franchising. If you have ever contemplated franchising your business then this seminar is a must! Networking drinks and nibbles after the seminar will give you the chance to meet the speakers and ask those burning questions. 

Date: Thursday 14th June, 2012 

Time: 12pm-5pm 

Venue: Level 11, Westralia Plaza, 

167 St Georges Terrace, 

Perth, WA 6000 

Cost: $75+GST+BF p.p. 





 Franchise Advisor – Business Development Alliance (BDA) – Mark Fernandez – Director 

Mark brings over 20 years of senior management experience in franchising and business development. He has assisted many businesses along the journey of Franchising. Mark is a committee member of the West Australian Chapter of the Franchise Council of Australia. 




Guest Speaker – Franchisor – Deane Priest – RFG – Managing Director – Brumby’s Bakery  

Prior to his appointment as Managing Director of the Brumby’s Bakery Brand System in March 2012, Deane was RFG’s National Manager – Franchised Operations. He has in excess of 15 years prior experience in the food retailing sector with multi-national organisations such as Pepsico Restaurants and Tricon International. 




 Legal Representation – Downings Legal – Veronica Jumeaux – Partner

Veronica Jumeaux is a Partner with the Perth-based law firm Downings Legal and heads up Downings’ franchising team. For the past 20 years Veronica has practiced extensively in franchising law. Veronica is an active member of the FCA WA Chapter, the FCA Legal Committee and the broader Australian franchising community. 





Bank Representation – Westpac – Steve Seddon – Franchise Development Manager WA and SA

Steve is the Franchise Development Manager WA and SA for Westpac Banking Corporation. With over 30 years experience in banking Steve specialises in the provision of finance to the franchise sector. Steve has also been actively involved in the FCA for 15 years. 





Accounting – Walker Wayland Accountants – John Dorazio – Director

John is a qualified Chartered Accountant. He is a Registered Company Auditor, a Registered Tax Agent, a Fellow of the Taxation Institute of Australia, a Category 2 Greenhouse and Energy Auditor and member on the WA Franchise Council of Australia committee. 





Geodemographic Modelling & Analysis – Spectrum Analysis – Peter Buckingham – Managing  Director

Peter Buckingham had 20 years Oil Industry experience in various levels of management and specialised work in Strategic Planning and Network Development. Peter is a Certified Management Consultant with the Institute of Management Consultants, and a Fellow of both the IMC and FCA. 



For More Information Contact:

Mark Fernandez 

Director – BDA 

M: 0428 456 277