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Fernandez frames the future of franchising

Two-hundred-and-sixty Australians without businesses. Over 400 stores to be shut down in the next 2.5 years. What went wrong for these two Australian franchise groups?

Local radio station, Pirate88, caught up with Perth’s franchising expert, Mark Fernandez from Business Development Alliance, to discuss what he thinks went wrong and why increasing regulations is not the answer to fixing this franchising fiasco.

After the events that occurred last week, including the announcement that Aussie Farmers Direct was closing down as well as the release of RFG’s accounts detailing a drastic net loss of $87.8 million, Australian’s are left wondering if franchising is still a secure line of investment.

In the video below, Mark Fernandez, Director of award-winning franchise consultancy, BDA, says franchising “is still very strong”, however stresses the importance of continued education of the franchisor and franchisees.

bda; business development alliance; consultancy; franchising; rfg; retail food group; aussie farmers direct; gloria jeans; donut king

For more information on franchising, send us an email at mark@bda-online.com.au.

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Photos from the 2017 BDA State Franchising Sundowner

On the 31st of October 2017, BDA held its annual State Franchising Sundowner at BWG Functions. The event was a great success, with friends and colleagues in the Franchising sector networking and enjoying some of the delicious food & drinks that BWG has to offer.


Our Director Mark Fernandez pictured alongside Shirley McKinnon from Park Lane Jewellery, who donated a Hampton Jewellery set to give away as our door prize!

The lucky winner was Beppie Stoffels from Tourism WA!


A $100 Gift Card was also donated by BWG Functions, and the lucky winner was Perry Gangemi from Accelerate Group.


Our on-site photographer was there & took plenty of happy snaps – see if you can spot yourself!

Continue reading →

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Photos from the 2016 BDA State Franchising Sundowner

On the 23rd of November 2016, BDA held its annual State Franchising Sundowner at The Subiaco Hotel. The event was a great success, with friends and colleagues in the Franchising sector networking and enjoying some of the delicious food & drinks that the Subi has to offer.

A bottle of Moet & Chandon was donated by John Dorazio of Walker Wayland as a door prize, and the lucky winner was Jerry Gibb from LoanWA.


Our on-site photographer was there & took plenty of happy snaps – see if you can spot yourself!

Continue reading →

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Congratulations to the Winners of the 2016 WA Excellence in Franchising Awards!

From BDA’s own correspondent – Mark Fernandez


Mark & Kim Hughes - July16

Congratulations to those who make a difference in their business, their system and are inspiring the next generation in Franchising. The night was held at the Parmelia Hilton in Perth on Friday, 15 July 2016. We ate, drank and celebrated those who are achieving excellence in the WA franchising sector! We were also delighted to be entertained by our MC for the night, former Australian Test Cricket Captain, Kim Hughes as pictured above with Mark Fernandez.

The full list of winners announced are as follows:

Single Unit Franchisee of the Year,
with less than two staff


Wayne Lyons and Pauline Walker
V.I.P. Cleaning – East Perth

Single Unit Franchisee of the Year,
with two or more staff


Ryan Willsher
Finn Franchising Brokers – Perth North

Franchise Woman of the Year


Kate Longman
Finn Franchising Brokers – Perth North

Field Manager of the Year


Stewart Bermann
Aroma Cafe – WA

Paddy Thompson Award – Contribution
to Franchising Award

Robert and Linda Whitesmith
The Tea and Coffee Merchant

From Mark and the BDA team, congratulations again to all the WA Award winners!!


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Ocean Ride for MS – Register Now!


It’s time to pump up the tyres, dust off the cobwebs and oil the chains – The MS Society of WA’s iconic Ocean Ride for MS will once again be taking place on Sunday, 18 October 2015.  The ride follows our beautiful coastline from Fremantle to Hillarys.

 There are five ride distances to choose from:

·         10km family ride from Scarborough. 

·         30km and 50km options from Fremantle. 

·         70km and 90km rides from Fremantle for those looking for a bit more of a challenge.

The finish location at Whitford Nodes in Hillarys will be bigger and better than ever with a great selection of food and coffee vendors, entertainment, face painters, kids rides and much more.

Early bird registrations close on 4 September, so register now, save money and show your support for the thousands of Western Australians living with MS.

View our Ocean Ride Information Flyer


The MS Society of WA can make it easy to get your team registered. If your workplace is interested in entering a corporate team, give the MSWA Events team a call on 6454 3131 or email them at events@mswa.org.au.

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Protecting Your Financial Future – Jodie Curtis from HLB Mann Judd

This month we are lucky to feature an informative article written by HLB Mann Judd’s Jodie Curtis about Protecting your Financial Future. Jodie is a manager in the business advisory team at HLB Mann Judd – a firm that is recognized for excellent client service. She helps business owners to understand and manage the financial side of their business and comply with all their tax obligations. Jodie is passionate about providing knowledge to emerging leaders about the importance of planning their financial future and works together with the HLB Mann Judd Wealth Management Team to provide this.


HLB Mann Judd ABFA logo

As we develop our careers, life gets busier and with increased responsibilities, mortgages and young families, it’s easy to place our finances, estate planning, insurances and tax issues on hold. But life can take unexpected turns and our “course” can suddenly change – having solutions in place now eases the burden during these difficult times and knowing you have a plan gives peace of mind.

It’s never too early to start planning your financial future and speaking with professionals who can assist you with the development of a financial plan and address the following key elements:

Addressing these issues and developing a financial plan will help you set the foundations for your financial future, and will assist with goal-setting and ensuring your income works for you in the most effective way.

HLB Mann Judd has developed an “Emerging Leaders” package specifically to address these issues and ensure all aspects of your financial future are covered. If your career is on track, it’s time to build your personal financial foundations and protect your wealth, giving you peace of mind whilst living a life you enjoy.

For more details on how to get started, contact Jodie Curtis at HLB Mann Judd on 08 9227 7500 or email jcurtis@hlbwa.com.au

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Branding Your Logo by Andrew Bloom from ASB Marketing

In this installment, we were given the opportunity to hear from Andrew Bloom about the best way to market your business through promotional items.

AB Pic 2015

ASB Logo

About Andrew Bloom:  

With a 23 year career in the promotional product industry as managing director of ASB Marketing, Andrew Bloom is one of Western Australia’s leading promotional product experts and is President of the Australasian Promotional Products Association.   

Branding your logo onto the right promotional products is an essential part of the marketing mix and is sometimes overlooked by budget-conscious SME’s.    

As we begin the new financial year it’s an ideal time to take stock of how your brand is represented in the marketplace, and how you can add value to the customer experience while also promoting your brand.

Key findings of a recent study into the value of promotional products and the role they play in the marketing mix of SME’s included:

  • 87% of SME respondents agreed that promotional products help them connect with their consumers,
  • 87% agreed promotional products increase awareness of their brand,
  • 81% agreed promotional products create a way to stand out from
    competitors, and
  • 79% of SME respondents highlighted their value for money.

(2014 Sweeney Research, commissioned by the Australasian Promotional Product Association)

If you compare spending $5,000 on a print ad compared to $5,000 of targeted promotional products you will end up with a suite of products that actually makes your customers feel good about your company.

Promotional products are a unique advertising medium because they are able to engage all the senses.  When done well they are useful, appreciated by recipients (and therefore kept by recipients) and they repeatedly display a logo or message for no additional cost per impression.

The most popular promotional products are Apparel (polo shirts, t-shirts & jackets), Writing instruments,  Headwear, Technology products such as USB Flash Drives and humble favourites such as drink bottles, stubby holders and coffee mugs.

Visit www.asbmarketing.com or contact Andrew on 9477 6888 or Andrew@asbmarketing.com.au for further information.


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Bodhi’s Bakehouse Celebrity Kitchen at the EveryWoman Expo

In June, the Mundella EveryWoman Expo returned to the Perth Convention and Exhibition Centre for its eighteenth year. Our very own Mark Fernandez was delighted to be a part of the Bodhi’s Bakehouse Celebrity Kitchen.

Over 200 exhibitions were being held as part of the show, and Mark was lucky enough to be a celebrity chef alongside Dale Sniffen. Attending on both the 19th and 20th of June, Mark and the other chefs cooked up a storm to raise almost 00 for the MS society.

The EveryWoman Expo helped to raise awareness for people living with MS in Western Australia and we were delighted to a part of it.


Chocolate Yogurt Muffins

Bodhis Fibre Rich Pancake Waffles with Green Tea Yoghurt Ice Cream


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FRANCHISING STAR: 10 Minutes with Finn Franchise Brokers’ Ryan Willsher

In this installment of FRANCHISING STARS, we were given the opportunity to interview Ryan Willsher from Finn Franchise Brokers.

ryan willsher headshot

FFB Logo High Res

What would be your number one tip for someone looking to sell a franchise?Prepare and plan for the sale 1-2 years out. This includes maximising your profits for preferably 2 financial years, minimising un-needed & personal expenses, ensuring the businesses can run without you being there, and speaking with your accountant to minimise any capital gains tax. We would love to see more people plan correctly and achieve a sale price that accurately reflects the hard work they have put in over the years.

What would be your number one tip for someone looking to buy a franchise?Decide that you want to buy a business first before spending a lot of wasted time researching. Speak to a specialist business broker who will help you understand what you want to get out of a business and how it will be the vehicle to get you to the next stage of your life. At least half the people we meet end up buying a totally different franchise to what they originally envisaged.

What qualities do you look for in a prospective franchisee and how does that tie in with the your brand?
The main qualities we look for are attitude, motivation and intent. With a combination of these three things a potential franchisee will make any opportunity happen and work for them. We can help them through all the other challenges with buying a franchise as long as these exist.

How was Finn Franchise Brokers conceived?
The brand was conceived in 2004 by Steve Finn & Len Ferguson when they recognised an apparent need in the market place for a specialist service to help franchisees exit their businesses. Being former franchisees themselves they found it near impossible to find professional help when selling their franchise businesses. General business brokers just didn’t understand the process of selling a franchise, and the importance of selecting the right calibre franchisee to take over the business. For over 10 years now the brand has been helping existing franchisees move on to the next stage of their lives, and new franchisees attempt to realise their goals.

What diversifies Finn Franchise Brokers from its competitors?
An intricate understanding of the franchise industry & processes, a very refined system, a wide network of franchise specialist advisors, and an unmatched level of professionalism.

What is the biggest challenge right now in your particular business and the sector you trade in?
Matching vendor’s price expectations against the current market and finding new ways to finance sales outside of the major banks.

What is going to be the focus for Finn this financial year?
Growing market share through increased investment in marketing and helping more and more new franchisees find the right business for them.

What is your career and business mantra?
Me first, Family second, Business third. If I am not healthy and well then I can’t look after my family. If my family is not healthy I cant run my business. It sounds selfish but I have found it is the best way to ensure my entire focus is on my business during work hours and that has led to success.

If you could live the day in the life of a successful business person who would it be?
Richard Branson – got to love that guys passion for life and the crazy things he does.

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Looking to Buy a Franchise? We can Help you.

BDA – Business Development Alliance is a one-of-a-kind franchising consulting firm. Over the years we have developed the essential systems and procedures for success. We consult with franchise executives both locally and internationally to provide you with the very best advice and the latest advances in technology.

BDA’s proven 5-module model will assist you in making the right choice when buying a franchise business. We can help you at all stages from developing your business plan through to submitting your franchise application.

Module One:
Introduction to franchising- is franchising for you?

Module Two:
The costs of buying a franchise and the availability of finance.

Module Three:
The franchise agreement and other franchise documentation.

Module Four:
Getting started and finding the right franchise.

Module Five:
Franchise selection and development.

We trust this process to provide you with guidance on the integral areas that need to be addressed when considering buying a franchise.

Be aware that when buying a franchise you are about to face the same challenges that would experience when purchasing any other form of business. However being a ‘legal relationship’ it has added complications that must be researched and understood.

Any business acquisition, including a franchise, contains a commercial risk. You must be prepared to take that risk if you wish to benefit from the rewards of business ownership. The decision is yours and yours alone.

Buying a franchise system does appear to reduce the risks; however it is not a guarantee of success. Utilising our expertise in franchise selection; we will minimise your risk and ensure that you make the right educated choice.

Click to download the ‘Looking to Buy a Franchise Brochure’

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