Branding Your Logo by Andrew Bloom from ASB MarketingAugust 31, 2015
In this installment, we were given the opportunity to hear from Andrew Bloom about the best way to market your business through promotional items.
About Andrew Bloom:
With a 23 year career in the promotional product industry as managing director of ASB Marketing, Andrew Bloom is one of Western Australia’s leading promotional product experts and is President of the Australasian Promotional Products Association.
Branding your logo onto the right promotional products is an essential part of the marketing mix and is sometimes overlooked by budget-conscious SME’s.
As we begin the new financial year it’s an ideal time to take stock of how your brand is represented in the marketplace, and how you can add value to the customer experience while also promoting your brand.
Key findings of a recent study into the value of promotional products and the role they play in the marketing mix of SME’s included:
- 87% of SME respondents agreed that promotional products help them connect with their consumers,
- 87% agreed promotional products increase awareness of their brand,
- 81% agreed promotional products create a way to stand out from
- 79% of SME respondents highlighted their value for money.
(2014 Sweeney Research, commissioned by the Australasian Promotional Product Association)
If you compare spending $5,000 on a print ad compared to $5,000 of targeted promotional products you will end up with a suite of products that actually makes your customers feel good about your company.
Promotional products are a unique advertising medium because they are able to engage all the senses. When done well they are useful, appreciated by recipients (and therefore kept by recipients) and they repeatedly display a logo or message for no additional cost per impression.
The most popular promotional products are Apparel (polo shirts, t-shirts & jackets), Writing instruments, Headwear, Technology products such as USB Flash Drives and humble favourites such as drink bottles, stubby holders and coffee mugs.